Andrew Adamowicz

When deciding on a product to redesign, I looked for an existing product that stuck out in a bad way. Prudence Corned Beef Hash had a look that I felt needed some updating. The first thing that needed to be changed was the wood paneling background which gave the product a back-woods feel. The text was centered on plaque-like white shapes, reminiscent of animal trophies hanging on a wall. I removed the wood background and opened it up by keeping it white. In addition, I tried some solid color and texture. The existing picture was a generic shot of corned beef hash with two eggs and a dried piece of parsley. I reshot the hash using a fresh piece of lemon and lettuce, complemented by a backdrop of blues and purples. I also experimented with using type only, without a picture. Lets face it, corned beef hash isn't exactly the best looking stuff around. The rest of the text basically stayed the same, but with a new fresh image and a cleaner layout. Prudence now feels as if it can be for anyone, not just your friendly neighborhood lumberjack.