This just seemed like a package that could use a new look. I remember seeing this packaging 10 years ago. A great deal has changed in the cosmetic market since then. I wanted to create a package system that was more youthful and more fitting to the product. There are a few bottles, a mixing spoon, and a plastic card with instructions. The old packaging was this opaque, muted box into which all of the products were dumped. The consumer did not know what they were buying. This new package opens things up and creates a system out of the package that the consumer can keep and use.

Jason Hurley
Jolen Bleach Cream cosmetics

John C. Cotte Amrita Chadva Andrew Adamowicz Jason Hurley Greg Ialynytchev Karina Molla Sarah Pandapas Savath San Crystal Sullivan Web Authoring repackaged | design seminar | index
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