Kirkland Signature is a Costco brand for everything from food products to batteries. Its labels have a generic, dull look. I will redesign the packaging of Kirkland Signature chocolate covered raisins, to give it a more personal and "edible" look. I will add color to the label and include some images to accomplish this kind of look. By making the label more colorful and illustrative, I also hope to give the product the feel of a leading national brand, not a generic product.